Windowing content is like giving exclusivity to piracy
I am a huge movie fan and therefor spend quite a lot of money on watching movies. Since I bought my Apple TV I have spent more than 200 USD in one year just on renting movies. I am sure there are better customers but I would like to think this makes me a pretty profitable customer for the movie industry. Even though I might seem like a good behaving customer I am actually not. I break some terms and conditions while spending these money on the iTunes store.
The movie industry uses a release process optimized (at least they think so) for them and not for the consumer. In the standard drill, a movie is first released through movie theaters (theatrical window), then, after approximately 16 and a half weeks, it is released to DVD (entering its video window). After an additional number of months it is released to Pay TV and VOD services and approximately two years after its theatrical release date, it is made available for free-to-air TV. In addition to this movies are also made available in different countries at different times, which means that the US gets the good stuff way before we do in Sweden (or the rest of the world as they call us in the industry).
However… The Piratebay does not really care about this. Neither does any other illegal torrent or file sharing site or service. And why should they?
Why would I want to watch an old movie and pay for it when new movies that is available in the US is only available in Sweden on illegal sites and for free. My solution is to buy and rent on the US iTunes store.
I am pretty sure there are a lot of us doing this, but no way near the amount of people just downloading the content they want on pirate sites instead.
All this makes it more difficult to see a movie in a legal way than it is to do so illegally. Or put it like this; it’s easier, cheaper and as good (quality) to just steal the movie instead of buying it or renting it online.
To me that seems like a bad business decision…