October 2012
1 post
6 tags
Shipments
Why is it that in the old music business everything was about shipments, and in this new business where we have downloads, streaming as well as traditional physical sales everything is about exclusivity?
How come being less available, means more sales and more revenue?
I am pretty sure that there are a lot marketing and sales strategies from the old days that are still very relevant these...
March 2012
1 post
1 tag
Ten reasons why your band should not be on music...
You will make more money. But you are not in it for the cash. There is no cash in “Drugs sex and rock n’ roll”.
More people will have access to your music. You should be exclusive right? Aim for people who buy downloads, CD’s…. or steal it (95% of music consumption is illegal)
There is no evidence that it will cannibalize your download sales. Maybe this is something your manager has told...
February 2012
2 posts
Windowing content is like giving exclusivity to...
I am a huge movie fan and therefor spend quite a lot of money on watching movies. Since I bought my Apple TV I have spent more than 200 USD in one year just on renting movies. I am sure there are better customers but I would like to think this makes me a pretty profitable customer for the movie industry. Even though I might seem like a good behaving customer I am actually not. I break some terms...
“When in doubt, start a Tumblr blog.”
– Andreas Ahlenius 