Why is it that in the old music business everything was about shipments, and in this new business where we have downloads, streaming as well as traditional physical sales everything is about exclusivity?
How come being less available, means more sales and more revenue?
I am pretty sure that there are a lot marketing and sales strategies from the old days that are still very relevant these days. Availabilty is definetly still important to generate revenue.
Right now 4-5 million people who PAY every month for streaming music are not able to stream Adele - Skyfall, probably because of fear it will cannibalize on downloads. But a lyrical video on Youtube will not?
Tell me how 17 000 000 views on a lyrical video is not consumption!
